• The flawed system of TV ratings

    The flawed system of TV ratings

    Private TV channels are revenue based. This revenue comes from advertisements they get for their different programs. Advertisers run their ads in programs most watched by viewers. The data of which program is the most watched one is provided in Pakistan by Television Ratings Agency Medialogic in collaboration with Gallup.   The rating agency Medialogic [...]
    | 17 Comments | | 24 September 2012

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